No ROI Without Relevance in the Insurance Industry


Today’s business strategy is to integrate some new insights and develop a comprehensive realization plan. Consistent with a McKinsey study, companies that extensively use customer analytics are more likely to earn above-average profits. Not only did they stop there, but they also outperformed their weaker analytical peers, always leading in the entire customer life cycle, and were world-renowned for their much higher customer loyalty. How does analysis help companies?

Most of the reason for this success is due to the rapid response of today’s companies to customer needs and their professional ability to establish buyer-related systems and guidelines. The analysis can provide insight into the company’s customer preferences. These companies can adjust their content and messages to maintain relevance to customers, and wait for a timely opportunity to form a quotation that suits their customers’ wishes. They use their insights to drive better, more relevant and valuable interactions, and even turn new customers into loyal customers so they can get more again. They also maintained the loyalty of long-term customers through these measures.

Important ways for companies to keep in touch with customers include:

Timeliness: The time to determine relevance is when customers show interest in your products, not other times. Your sales plan, goals and indicators have nothing to do with customers. When a customer wants something to like it, sell your product, and then sit back and watch the deal close.Personalization: Use analytics to know the mapping of a customer’s decision journey, understand the opportunities and areas of friction with customer interests.

Extrapolation: Inference analysis provides insight to take advantage of a wide range of attributes such as behavior, demographics, location, age, or customer’s stage in the purchase process to hide consumer demographic information at a high granularity level. Use them to create personalized messages and ask them what they just want to find, even the color or size.

Segmentation: Use data to define customer segments using a wide range of criteria, and then gain a deeper understanding of your information, personalize it, and relate it to each group through its characteristics and attributes. These may be many thanks to records, feedback requests, new products with similar products offering special discounts or other personalized rewards.

Employee orientation: Companies must train and position employees to provide buyers with a personalized experience, whether it is to provide services or respond to inquiries. They must be happy to discover and flexibly transfer their learning from one customer interaction to another to change their approach.

Understand customer intent: Successful companies learn to use behavior to identify positive signals of customer intent or negative signals of refusal to participate. The ability to identify customer intents and view them correctly enables insurance companies to achieve them. Today’s insurance companies are using knowledge from third parties that can gain a deeper understanding of customers’ health needs, lifestyle choices, and risk-taking behaviors, such as recreational activities, travel choices, or weightlifting, to make policy decisions to satisfy policies The specific needs of customers. Today’s data can support the enterprise’s expected intentions through the use of predictive analysis that supports other customers’ previous purchases or related purchases, thereby prompting them to obtain the next product of their choice, thereby encouraging upsell plans and offers.

Reward customers for voluntary data: Today’s customers tend to disclose data voluntarily and have no incentives. Businesses are happy to provide free gifts and rewards to customers who are willing to share data to show their priorities, habits and tastes.

Upselling or cross-selling to mark customers: Brands treat high-value customers differently. Customers who call customers have many options and choices, because calling agents provides them with related products and services, or may be upgrading products.

By adopting this related method, most companies see incredible value and multiple return on investment. They must admit that if they do not collect detailed, relevant, and useful information about customers (which may be translated into real-time business intelligence), they will not be able to gain real insights from the analysis. Having all customer-facing agents, representatives, managers, etc. is also critical to the success of this method. Use the same attitude and methods when dealing with buyers.

Premium insurance solutions provide comprehensive cutting-edge proprietary analysis. By simplifying traditional business processes (such as registration, underwriting, claims, and customer service), it turns out that our professional skills are effective. Our diverse full-service product portfolio, workflow management software solutions, and dedication to the simplest employees have made us a trusted partner in the insurance industry.

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